Export-Oriented Marketing Strategies in the
Food Industry
Zamig Ahmadov 
Abstract. The food industry holds a strategic position in the global economic system due to its export potential. Increasing competition in international markets forces enterprises to adopt more adaptive and targeted marketing strategies. The aim of this study is to examine export-oriented marketing approaches in the food industry and their implementation mechanisms. Comparative analysis, systematic approach, and market analysis methods were used in the research. The results show that export success depends not only on product quality but also on effective marketing planning, market selection, and brand positioning. Digital platforms facilitate faster analysis of consumer behavior in foreign markets. The study concludes that sustainable export activity in the food industry is not possible without systematic marketing strategies.
Keywords: export marketing, food industry, international market, strategic planning, brand positioning