DOI: https://doi.org/10.36719/2706-6185/51/81-88
Bilel Abid
University of Ouargla, Algeria
https://orcid.org/0009-0005-1861-8655
abid.bilal@univ-ouragla.dz
The Language of Sports Media on El Heddaf TV about Sports Crises El Harrach-Rouissat match crisis as a model
Abstract
This study examines sports media discourse during times of crisis, using the coverage of the match crisis between USM El Harrach and Mostakbal Rouissat by El Heddaf TV as a case study. It applies both linguistic and communication analysis to assess how the event was portrayed.
Findings revealed the use of emotional language and a clear bias, which contributed to escalating rather than calming the crisis. The study also highlighted a lack of balance, objectivity, and diversity of perspectives in the media coverage.
The study recommends adopting a more professional and neutral approach in crisis reporting and emphasizes the need to train sports journalists in crisis communication to strengthen the media’s role as a constructive actor in the sports field.
Keywords: media discourse, discourse analysis, sports media, sports crisis