DOI: https://doi.org/10.36719/2706-6185/46/134-148
Mohamed Hadji
University of Dr. Moulay Tahar – Algeria
https://orcid.org/0000-0001-9794-9244
mohamedhadji1983@gmail.com
The Effect of American Media on the Attitudes of Learners of English
as Foreign Language: Analyzing Motivation, Language Preference,
and Perceived Prestige
Abstract
The growing ubiquity of American English within global media and digital platforms has profoundly impacted the linguistic preferences of English as a Foreign Language (EFL) learners. This investigation examines the degree to which exposure to American media influences learners’ motivation, inclination towards American English, and their perceptions regarding its prestige. Employing a mixed-methods research design, this study analyzes the correlation between media consumption behaviors and learners’ engagement with American English, alongside the influence of digital platforms in shaping pronunciation and linguistic attitudes. The research framework is informed by sociocultural theory and linguistic prestige theory, highlighting the manner in which media-induced exposure facilitates the acquisition of language features and enhances the perceived desirability of American English. The findings of this study will add a contributive understanding of the sociolinguistic ramifications of media on the language choices of EFL learners, offering valuable insights into the convergence of digital media and language acquisition.
Keywords: American English, EFL learners, media influence, language preference, linguistic attitudes, digital learning, sociolinguistics