DOI: https://doi.org/10.36719/2706-6185/46/167-178
Hakim Zaidi
Abdelhamid Mehri University - Constantine 2, Algeria
https://orcid.org/0000-0002-2217-6934
hakim.zaidi@univ-constantine2.dz
Ouahiba Khezazna
Chahid Hamma Lakhdar University - El Oued, Algeria
https://orcid.org/0000-0002-3597-5719
khezazna-ouahiba@univ-eloued.dz
Moufid Abdallaoui
Chahid Hamma Lakhdar University - El Oued, Algeria
https://orcid.org/0000-0001-9316-8950
moufid-abdallaoui@univ-eloued.dz
Social Media as a Model of Communication Between Students and the University: The Example of El Oued University
Abstract
This study examines the extent to which university students consider social media an effective communication tool between them and their academic institutions. With the growing influence of digital platforms, social media has become a crucial medium for students to interact with their universities, access information, and engage in academic and administrative discussions. Using a descriptive analytical approach, the research explores how students perceive and utilize social media for communication within the university environment. The findings reveal that 100% of the surveyed students believe that universities should establish official social media pages to facilitate direct and formal communication. Social media is seen as essential for staying informed about university announcements, academic schedules, administrative procedures, and extracurricular activities. This overwhelming consensus highlights the increasing demand for universities to integrate social media into their official communication strategies, improving accessibility, efficiency, and transparency. The study underscores the importance of digital engagement in modern academic institutions and calls for universities to adopt structured policies for social media communication. Future research can further explore the effectiveness of various platforms, their impact on student satisfaction, and best practices for universities to maximize engagement.
Keywords: Social media, university, student, communication, digital engagement, higher education