Artificial Intelligence and Data Analytics In Modern Society: Their Impact On Decision-Making
Duygu Hasanli
Abstract. In the modern era, artificial intelligence and data analytics play a crucial role in improving decision-making processes. These technologies enable the rapid processing and analysis of large volumes of data, leading to more accurate and effective decisions. Their application in business, healthcare, education, finance, and public administration enhances management efficiency, reduces risks, and ensures more rational use of resources. Artificial intelligence is widely used in forecasting, automation, and providing alternative decision options. Data analytics is essential for structuring information, identifying trends, and supporting strategic planning. However, issues such as data security, ethical concerns, and the role of the human factor remain relevant. Consequently, artificial intelligence and data analytics are key technological tools that make decision-making in modern society more flexible, accurate, and efficient.
Keywords: artificial intelligence, data analytics, decision-making, big data, management, innovation