DOI: https://doi.org/10.36719/2706-6185/46/221-229
Ogtay Naghiyev
Baku State University
Master student
https://orcid.org/0009-0007-7215-4542
naghiyevoktay@gmail.com
Traditional and Digital Marketing Comparative Analysis
Abstract
Over the years, marketing activity has been remembered as a way to serve customers and deliver service more effectively. However, the product range changes, the strategies remain the same. In our modern times, digital marketing is sometimes also known as e-marketing. The goal here is to increase the sales volume, acquire new customers, and bring the brand to the fore. When we do each of these, the most important goal is to minimize costs. Refers to the means of marketing activities related to the sale of products or services over the Internet: Social media marketing, directory listings, and most notably certain types of targeted online promotions. Traditional marketing is a marketing method that requires both time and budget to achieve certain types of results. The various methods of traditional marketing are: newspaper, radio, television, magazine ads, etc. Technologies have brought revolution in all fields in our modern times. The rapid development of digital marketing is more prominent on the internet and social media sites. With digital marketing, we can present various types of advertising in the digital field, and with traditional marketing, we can present the trademark of the organization.
Keywords: marketing, digital, traditional, services